This year we are proudly celebrating 95 years in business in the heart of Birmingham, where the Armac Martin story first began.
As we embrace this significant next chapter, we are delighted to showcase an evolution of our brand with a new look and feel across all touchpoints.
A refreshed identity
Our rich heritage drives our commitment to designing and manufacturing the finest luxury brass hardware and accessories, and it’s our wish to continue to deliver the very best designs and products to form part of your beautiful interior projects, alongside the most exceptional service.
Our new logo and branding represent our passion and commitment to continuously innovating and evolving, whilst still nurturing our treasured heritage and craft.
The visual elements of our rebrand include a new monogram and colour palette, which can be seen throughout our updated website and new brand literature including our 24/25 Product Guide, Finish Box and the debut edition of our annual lookbook, The Journal.
New categorisation
With a distinct focus on crafting pieces ‘for the defining details', as part of our rebrand we have also created a more elegant and intuitive categorisation of our luxury brass hardware and accessories collections to transform your experience.
We have introduced three overarching categories, Signature, Speciality and Luxe, to make it effortless to identify styles and price points, resulting in a simplified framework for you to specify our portfolio of collections and finishes.
Signature
Our Signature category features our introductory price point of best-selling collections including Cotswold, Queslett and Aberdovey, which our experienced makers form utilising techniques including hot brass stamping and brass extrusion.
It also contains our introductory price point of best-selling finishes including Aged brass, Aged nickel and Polished brass unlacquered, which are achieved using a select number of processes.
Product photographed in our aged copper finish.
Speciality
Our speciality category features our mid-tier priced collections that are precision CNC machined before being hand-finished and hand-assembled by our skilled makers, including Sparkbrook, Merrick and Colmore.
It also includes a range of beautiful hand finishes such as our Satin nickel plate, Satin brass lacquered and Polished brass lacquered finishes, which are coated by our expert lacquerers and platers using highly skilled techniques.
Product photographed in our polished brass lacquered finish.
Luxe
Our Luxe category features our most luxurious collections including MIX, Grove and Barwick, which are crafted with the highest levels of design and engineering using uniquely intricate techniques and highly skilled hand-finished touches to assemble multiple components.
Our Luxe finishes include our Dark bronze, Satin antique satin lacquered and Matt black lacquered finishes, which require additional specialist hand-finishing processes to achieve the desired appearance.
Product photographed in our dark bronze finish.
We’re thrilled to finally share our rebrand with you and are looking forward to everything the year has in store. From upcoming exhibitions at KBIS and KBB, to the launch of new collections over the spring and summer, here’s to embracing our next chapter and we’re delighted you’re a part of it.
